A bold book design cover captures the 1970s ad world

In 1970, Jerry Della Femina wrote this gossip-filled insider’s account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the award-winning drama Mad Men.

Dot & Peg designed a bold book cover design featuring the New York skyline in swirling cigarette smoke to reflect the story of modern advertising during its formative years.