Poster design to promote the freedom and joy of cycling

Artcrank’s mission is to make art as accessible as bikes, and to use creativity to change the way people think about cycling. I designed a series of screenprinted posters for Artcrank’s bike-inspired exhibition by independent artists.

The geometric pattern represents bike spokes and the bright colours reflect the energy and thrill of riding down a hill really fast, with a hint of 80’s nostalgia from the flag.