A business all about movement needed a fluid visual identity

Suzie specialises in teaching pilates, equipilates and horserider biomechanics.

A balance needed to be struck with the brand design to sufficiently appeal to both horse and non-riders. It couldn’t be too ‘horsey’ otherwise it risked ostracising non-riders.

The final design focussed on the concept of centring, which is one of the fundamental principles of pilates. By focusing your attention inwards, you can learn to feel where you are. There is also a connection with dressage when the horse moves from a twenty meter circle, spiral in to a ten meter circle.

Project for Sunside Studio