Creating a trusted brand identity for a new business venture

Areos was founded to support business owners who perhaps are looking to make one of the biggest decisions of their working life — buying a business or selling their own business.

Areos’ aim is to help a handful of highly valued clients each year through such transactions. Their clients need to have faith in their experience and expertise that they would be comfortable in putting their trust in them.

We chose a simple san serif font, paired with the division mathematics symbol to reference the transactions that takes place when buying or selling a business. This diagonal mechanic was then used across the website. The header photography is a mixture of natural and manmade textures, deliberately different, like buying and selling a business.