WANT TO feel excited about your brand and share it with the world?
Let’s go on a branding and Squarespace website adventure together
Thinking this?
My sales are low
My website’s confusing
My colours aren’t right
Let’s do this…
LET’S boost your salES
LET’S get the flow right
LET’S find your personality
THE EXPEDITION
BRAND identity &
SQUARESPace Website
timing
5 weeks
Cost
£5495
Is The Expedition right for you?
If you’re brand feels lost or non existent and you need someone to steer you in the right direction, then yes!
The Expedition Itinerary
The route we’ll take and the timings.
Week 1
Discovery call
Brand strategy & design goals
Moodboards & sketches
Week 2
Brand development
Three logo concepts
Brand assets
Week 3
Website wireframe
Website content creation
Week 4
Website visual design
Site build
Week 5
Basic SEO
Testing & site launch
At the end of our journey you’ll have a brand you’re excited about and ready to share with the world!
What you’ll get
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Design brief
Brand discovery session
Creative direction
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Logo suite
Colour palette
Fonts choices
Graphical elements
Photography style
Brandboard style guide
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User experience (UX) wireframe
Four bespoke pages built in Squarespace 7.1
Optimisation for desktop, tablet & mobile
Domain & social media connection
Google Suite integration
Enhanced CSS elements
Basic SEO
Free hosting throughout development
20% discount on first year of Squarespace hosting
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BRANDING
Business Cards
Social templates
Presentation templates
WEBSITE
Booking system & scheduling
Membership system
Ecommerce functionality
Additional pages
Blog
Copywriting
In-depth SEO
Why come on The Expedition with me?
Dot & Peg is more than a design studio – think of me as the creative ally to help you show up in the world with clarity and confidence. I’ll supply the guidance and expertise you need to bring your vision to life.
In creating an inspiring brand identity and cool new website for your business, count on me to listen deeply and adapt to your unique needs every step along the trail.
No matter what obstacles we encounter, I’ll bring smiles and cohesion, ensuring every element works seamlessly to tell your story.
The route is prepped. Ready to go?
THE EXPEDITION field notes
Frequently asked questions from intrepid travellers.
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Five weeks start to finish.
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The Expedition combines the full Basecamp brand identity process with the Summit website build, so your new brand and website are designed together as one cohesive package over 5 weeks — rather than as two separate projects. The overall cost is cheaper as a combined project and takes less time.
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No — this is a project that runs one after the other. I like to keep momentum going while our creative juices are flowing and we’re fully engrossed in your project.
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Don’t worry! You’re in safe hands. I strive to make branding design approachable and fun. I’ll guide you every step of the way – no previous experience necessary.
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It’s a one-page overview of your entire brand, allowing you to see how everything works together all in one place.
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No problem. I work with trusted copywriters who can help us find the ideal name to go along with your new brand.
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Squarespace is an all-in-one website builder that lets you create and host a professional-looking site without any coding or technical skills.
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You can purchase your domain through Squarespace. You can search available domain names here.
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A Squarespace plan gives you an all-in-one website subscription that includes secure hosting, design tools, and a custom domain to build, run, and grow your online presence. I can help you choose the right plan and get you set up.
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Every website has to meet legal requirements in areas such as data privacy, cookies, security, accessibility, ecommerce, copyright, content licensing and more. But never fear – I work with a, and receive a discount, with a trusted team of legal experts who can supply the specific language that your business needs.
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Yes — using Squarespace means that once your site is complete, you'll be left with the tools and knowledge to update your own content going forward.
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Once the site is live I offer 4 weeks post launch support for any questions you have. In the future if you need a few design tweaks you can book me for 1 day to execute these.
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Yes – 50% deposit of the total project amount upfront, then the remaining 50% of the total project amount on completion
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Once you've made final payment, the artwork and files are yours. We just keep the right to feature the work in our own portfolio, website, and relevant industry publications or awards, always crediting ourselves as the designer, purely to showcase what we made.
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After completion revisions fall under a Design Day or a new small project.