Brave new event branding for London Fashion Week

London Fashion Week required a brand identity for an evening event. Bitches was a night of fashion activities, exhibitions, DJs and parties at The Old Truman Brewery on London’s Brick Lane.

The brief was to create a visual identity and design that captured the ferocious independence of the event. The imagery Dot & Peg used represented the freedom of the brand. This was developed into event gift bags, T-shirts and invitation print designs.